Magazine Issue: December, 2009
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Illusions bags Lawand Tourism account
Dubai-based solutions firm creates unique identity for Aussie inbound specialist
Illusions Online has signed a deal with Australian inbound tour operator Lawand Tourism, which will see the Dubai-based technology specialist provide the travel firm with a complete seamless front and back-office system.
The booking engine Illusions has created for Lawand, an operator that has its own permanent regional marketing and support office in Dubai and a marketing liaison office in Riyadh, has its own "unique identity" according to Illusions Online CEO Faisal Memon.
"There are so many DMCs using Illusions that we need to make sure that each solution we provide is different," he explained. "What we have done is create a unique identity [for Lawand] in terms of the colour, the themes and the brand. We have done something similar for [UAE DMC] SNTTA." Memon continued. "We are taking the systems of these operatiors to the next level with XML."
He explained that this involved seamlessly linking DMCs to their clients so that all booking systems were in sync through interface.
Lawand Tourism's solution, he added, also included crucial elements such as product management and pricing, in addition to the booking tools.
"They have also gone for B2C, as well as B2B solutions," Memon said.
The roll out of the Illusions system will be completed in phases, starting with the back office system to include product loading that is based in Bangalore, India.
once up-and-running, it will be pitched to individual agents within the Gulf who wish to interface their booking systems with Lawand.
In other Illusions news, the first won the coveted World's Leading Travel Technology Provider accolade at the World Travel Awards in London on November 8.
Memon said he wasn't surprised to win the award, which is usually given to on of the four GDS providers.
"The GDS aren't doing anything new at the moment and there is no one else," he said.
The firm has also revealed that Al Rais Travel has finally gone live with its GTA interface so all of the wholesaler's inventory is now available to Al Rais travel consultatnts.
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Arabian Travel News
