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  Arabian Travel News
Magazine Issue: September, 2009

Arabian Travel News - SNTTA Article - Competitive edge with illusions

SNTTA seeks competitive edge with Illusions

IT Solutions

Sharjah-based SNTTA Emir Tours has chosen Dubai-based IT solutions provider, Illusions, to building a system that it believes will run it's FIT business most efficiently.

"All of our partners have been asking for this system and the same must be true for our competitors - so it definitely gives us an edge." said SNTTA senior general manager David Milican.

"It is also very user friendly, which helps us to encourage new partners to consider adopting the system."

Milican added the technology would give SNTTA " total flexibility in revising and implementing business decisions quickly."

"This will provide the cutting edge, even in volatile markets," he said.
The system will allow users to give immediate answers to clients as it works in real time offering instant rates and confirmation. It will also ensure maximisation of the available room allocation.

"The backbone of the FIT business segment is contracting, inventory management and tariff fixing. The new technology has very robust modules for managing all these three areas," Milican added.
A travel professional looking to use the system can first visit a test site to learn how the IT works.

The are given a login and password, allowing them full access to book hotels, transfer and excursions. The system automatically generates invoices, client itineraries and vouchers.

"Technology [such as this] is the future of the travel industry globally." said Milican. "In these very difficult times, effective use of technology can only help companies optimise services, increase efficiency and there by increase revenues."

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