Magazine Issue: June, 2009 |
Inaugurate or Liquidate
Illusions CEO Faisal Memon explains why only the travel agencies that invest in technology will survive the downturn
It's not a question of whether travel agencies should invest in technology; it's how soon they should.
In these challenging times; technology that simplifies processes is the only way to grow a business without recruiting 10 extra staff.
Many agents in this region are still using traditional simple and time consuming methods, such as ringing around suppliers to perform their day-to-day roles.
So much time is spent doing the administration and mundane tasks, which could easily be taken care of by an advanced application; leaving agents free to improve their knowledge and provide a service that consumers are happy to pay for.
On the other hand, we've got some amazing partners in this region that have looked at the downturn as an opportunity.
Illusions understands times are tough so we're offering more commercial options, such as rental and transaction models, as well as pay-as-you-go options. We're flexible to market needs.
Travel is the most resilient industry in the world. It's those agencies which have taken advantage of business solutions offered on a flexible basis, which will be able to respond to the market challenges.
Illusions scooped the Middle East's Leading Travel Technology Provider award at the World Travel Awards 2009. |
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Arabian Travel News - Tech Talk
