Magazine Issue: September, 2009
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Letter to the Editor
Technology Challenge
I read with interest your article (Agents warned about challenging future: July issue) in which Danny Dinesh of IABA stated that we would be living in a fool's paradise if we were to think that the region's travel trade wouldn't be affected by the consumer switch to booking online.
The answer is quite simple, agents need to adopt a strategy that gives them the edge technologically and the need to do it now. The initial outlay may be perceived to be high, by what it the cost to that business if a web strategy is not adopted? I am constantly amazed at the lack of online agency activity in this region.
Sure, we are getting there, but the industry here is so far behind the travel trade in other parts of the world. However, the opportunities to adopt a web strategy are right there in front of them, with many companies operating in the region that can take their business to the next level.
John Flower, Illusions Online, Dubai |
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Magazine Issue: 2009
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Arabian Travel News - Letters to the Editor
