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Zaid Al-Khubaizi
General Manager, Alghanim Travel, Kuwait
"Technology is not a short term solution for our business; it is a long term investment. By year five we expect 50% of our bookings will be made online. I always put technology in both columns – threat and opportunity.
Technology is a threat if we don't invest, and it's an opportunity if we invest. We have decided to invest to increase our market share."
Mohamed Al Rais
CEO, Al Rais Travel, UAE
"The Illusions system is working very well for us, in particular, the IMS report feature, because you need fast access to numbers and analysis to run your business efficiently. It gives me data quickly, whereas under the old system it took one to two weeks, so it is saving me a lot of time.
There are a lot of technology companies out there you can use, but this one offers more than just booking, with some very detailed options. The Illusions system is also user friendly; you just click and book. It's easy, it's flexible and it's online. There is no excuse not to adopt the Illusions system."
Johannes Müller-Baltes
Director, Accounting Control, DER Tour, Germany
"When our daughter company in the US, New World Travel, took Illusions on board, we started to work with Illusions to create new processes to better integrate and automate New World's invoice and payment processes with our main accounting system.
As a result, we have improved the efficiency of these processes by at least 50%, and instead of requiring two-and-a-half people to oversee this process, we now need one. Under the old system our oldest open invoices dated back one year, but now the oldest invoice in the system is four months' old.
"This was a very good project and the Illusions staff members working on it were very quick and effective, just like the system.
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Joseph Mathew
Manager, Falcon Travel, Qatar
"We are a boutique travel agency moving to become a DMC and starting inbound operations to Qatar so we need Illusions to take our product online.
We are very confident in the Illusions product, which provides exactly what the company wanted."
Horst Pezetta
Product Director, Go Vacation Indonesia
"We felt confident from the very beginning of our relationship with Illusions and its CEO, Faisal Memon, that the system was right for us. We were quite fascinated by the fact that someone with an understanding of IT could also understand how the travel industry works.
The system will help us achieve our key goals of expanding our business and providing better services to our existing customers and tour operator partners, as well as reducing labour costs and becoming more efficient.
I have calculated that the Illusions system will help us grow the business by at least 10% in the first year after implementation and between 15-20% in the second year – but that's a conservative estimate.
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Christoph Mueller
Managing Director, Go Vacation, Thailand
"We had a look at a few different products and Illusions was the one in which we had the most confidence. Our sister company from the group, which is also a very large DMC based in the US called New World Travel, has been using Illusions successfully for the past years so it makes sense for us to use it too.
We are expecting a 20 per cent increase in business after the first year of operating On Illusions platform."
Erkan Tuncaakar
General Manager, Go Vacation, Sri Lanka
"The Illusions system will allow us to become a pioneer in Sri Lanka; a travel market where traditionally, everything is done manually. When Illusions is implemented, we will be the only DMC in the country to have such a modern and sophisticated automated system.
"The key benefits initially of automating all of our processes will be the quick turnaround of bookings plus the human risk factor will be decreased.
"It will also make life so much easier for our tour operator partners, providing them with price, availability and reservations confirmed almost instantly, 24/7.
"This will breed loyalty because we will give them no reason to shop around and look for other people to work with."
Gaby Seikaly
Managing Director, Gulf Circle Tours LLC, UAE
"We have been using Illusions since a while now, and not only does it help us reduce our work-time and manpower, it also places us in a league fueled by the necessity to be innovative and be measured by how quick you can keep up with the ever-changing, fast moving world of online advancement.
The persistent need to exceed and enhance our service can only be matched by the availability of such systems."
Lelanie Schafer
Area Leader, Infinity Holidays, South Africa
"Our business has grown significantly since we started using the Illusions system in 2003. It has enabled us to take on a lot more volume and we have doubled our number of consultants from 20 to 40.
With Illusions, all rates and allocations are loaded into the system and all e-documents are generated automatically; before it was all done manually, so it has really improved our efficiencies. We have since developed the system to integrate with gta so contracted rates, mark-ups and commissions etc are seamlessly processed. I would definitely recommend the system to others.
It's also important that technology firms maintain relationships with their customers and Illusions has done just that, with staff always available to talk and offer support."
Nassif Lawand
Managing Director, Lawand Tourism, Australia
"Illusions delivered a new multi-service booking engine (MSB) that enables travel agents to book all of our products in six locations online in real time. The agents love it, particularly the 'shopping cart' feature and the fact that they can book everything in one go and on one screen.
We are now looking at opportunities to work with Illusions on further value adds for our clients and suppliers and within the next six months we will be using the Illusions system to start reaching the public.
The Illusions solution has helped to evolve and transform our company. We have gone from a tour operator that is just using a system to an operator whose core business is based around a system."
Peter Dorner
President and CEO, New World Travel, US
"The Illusions system put us in the 21st Century. It made us faster, more flexible and more efficient by combining our online booking engine with our back office to become one.
The system opened more doors because of the possibilities it presented to us – it helped us generate more business with less effort.
We found Illusions very responsive to our needs and we would definitely recommend them to other clients. In fact we already have – our sister company in Asia, Go Vacation Thailand, recently signed a deal with Illusions based on our recommendation and feedback."
Khaled Al Shammari
General Manager, Rez International, Kuwait
"We chose Illusions because it has a good reputation for providing a technologically-advanced and reliable solution plus it will be implemented very quickly.
With other companies it can take months, if not years, to go live but with Illusions we will go from zero to testing to live in just less than three weeks!
Illusions has saved my life with their World Travel eXchange idea."
David Milican
Former Senior General Manager, SNTTA Emir Tours, UAE
"SNTTA Emir Tours has partnered with illusions since early 2009. Initially utilizing the system internally and latterly going live on the agents web booking engine. Prior to the decision to sign up with illusions, Emir Tours spent many months looking at competitor systems to ensure we found the right system that ticked all the boxes, and a company that we felt we could work well together in developing and improving the facilities and services. Two years of working alongside illusions, we feel that the right decision was taken.
Flexibility and problem solving were two key components that we needed to have, when working with a software provider. Illusions have succeeded on both counts. The team is always available to discuss issues and find solutions. No system is perfect but we have received very positive comments from our overseas partners. They have found the system very user friendly and the percentage of bookings being made online is increasing month by month.
I know that the system will continue to develop and improve in the years ahead, which will be to the benefit of Emir Tours and our growing client base."
Ali Saroukhani
Executive Director, Sun East Tourism, UAE
"The Illusions system will allow us to go from generating sales worth AED 60 million in 2010 to at least AED 140 million in 2012.
The system is so flexible and user-friendly for both us and the agents and operators who use us that it opens up our business to many more clients; we plan to increase the number of partners we work with by 70% over the next year
"We will be able to provide them with really competitive prices as well as availability in real time, so we'll be able to sell so many more rooms.
"I'd like to congratulate the Illusions Online team for doing such a great job. They are highly professional and very hard workers and we really appreciate their efforts.
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