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Al Rais Holidays to transform the travel industry with illusions

Al Rais Travel (Al Rais Holidays), one of UAE’s oldest and largest travel company, has selected illusions for the complete automation of its travel and holiday business. Al Rais Holidays made this selection based on company’ quickly respond to the changing market thus to create a stable platform for future growth and evolving business needs. Al Rais Holidays aims to optimize its internal business processes with illusions, provide reliable support for its future operations and apply tools for better strategic decision-making on a unified, efficient and information-based platform.

Since its establishment over 3 decades ago, Al Rais Holidays has seized opportunities in UAE’s booming market and grown rapidly in all segments in which it operates. In light of the need for new business development strategies, Al Rais Holidays’ management identified broader and more strategic use of information technology as one of the company’s key development objectives. illusions will support Al Rais Holidays’ strategies by unifying its business processes across the organization, enabling its management to make better decisions for day-to-day and future operations. illusions will work together with Al Rais Holidays to leverage illusions well-established experience in the travel industry and leading technology, to create an advanced platform on which Al Rais Holidays can streamline its operations.

Al Rais Holidays management believes that optimized financial and internal business processes are key for effective management of internal operations. New software will help Al Rais Holidays improve productivity for these core operations of its business while reducing total cost of ownership by aligning all systems on a common, modern platform. The management has also identified e-commerce opportunities as a very important growth driver for increasing revenues and market share without incurring significant costs.

Al Rais Holidays will implement illusions to increase visibility, improve efficiencies, optimize business performance and better serve its customers in a highly competitive global environment. The announcement was made at World Travel Market, being held in London, UK, November 10–13

Implementation will result with automation of Al Rais Holidays’ reservations and management environment, powering its websites for agent and consumer bookings on a comprehensive range of long-haul holidays, including luxury, wedding and spa products, and allowing users to tailor-make holidays online.

Al Rais Holidays will additionally take advantage of illusions seamless GDS interface which allows the users, travel agents and consumers to perform sophisticated multi-destination searches and package air with hotels and other land services to create a unique holiday booking experience

Mohammed Jassim Al Rais, deputy managing director at Al Rais Holidays, said: “At Al Rais we are focused on offering a truly specialist and tailored service and our business demands an underlying system that will facilitate the high-level of service that we provide. illusions is at the cutting-edge of tour operator systems, and will provide us with a secure and reliable framework that can be used by employees at every level of the company and will ensure the continued growth of our business. Benefits will include increased operating speeds and reliability, enabling all the bookings and customer data from our corporate, retail and leisure businesses to be centralised for improved reporting and business intelligence and finally the ability to connect to our supplier systems which would translate into instant availability and confirmation and a much larger choice of products to suit our customers’ needs. With airline commissions disappearing, allowing our customers to dynamically package their holidays suddenly becomes very important. Deploying a technology like illusions will give us the extra edge in a very competitive marketplace and keeps us at the forefront of technology”

The required hardware and hosting infrastructure is provided by illusions, avoiding the need for any capital investment, which is managed and hosted from illusions highly secure data centres and Al Rais users, travel agents and consumers would simply connect to illusions over the internet

Faisal Memon, CEO of illusions said: “Al Rais Holidays conducted a thorough evaluation of tour operator solutions in the market, and chose our product because it offered the most technologically advanced and complete solution for its business. Their decision highlights our position at the fore of the tour operator systems market.”

“Al Rais Holidays’ management is very forward thinking and in spite of the current economic climate, they are investing in illusions to keep them ahead of their time. I can say very confidently that, when the dust settles around the global downturn, our technology coupled with the vision of Al Rais Holidays’ management will help them clearly emerge as the market leader. We look forward to working close with Al Rais Holidays and to help them achieve continued success and rapid expansion in the region." He added “Al Rais have trusted illusions with the entire hardware and hosting infrastructure. More and more companies want to outsource not just the software that runs the business but also the infrastructure on which it is run. I am of the firm belief that travel companies should focus on what they do best. i.e. deliver the best booking experience to their clients, let the experts handle the rest.”

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