March 11-15, 2009
Travel Technology at ITB Berlin 2009 still enjoyed substantial growth despite the recent economic downturn with a number of new companies taking the opportunity to market their products to the travel industry at large.
© Facts and figures about this past ITB Berlin: The World's Leading Travel Trade Show attracted over 11,000 exhibitors. This year, 11098 companies from 187 countries presented the latest products and services from the travel industry (previous year: 11.147 companies from 186 countries). Attendance figures revealed a positive picture with a total of 178,971 visitors. Between Wednesday and Friday a total of 110,857 trade visitors were registered (2008: 110,322). 68,114 public visitors entered the fairground during the weekend to search for information.
This was Illusions’ first experience to take part in the leading travel industry event of the year. Illusions has been actively running its marketing campaign started at the beginning of 2009, which fired ahead a new era. Illusions’ received an overwhelming and established prospective relations earlier at Travel Technology Show in London (February 2009) and now at ITB Berlin.
One of the noteworthy events at ITB Berlin was signing of the new contract. New partner is an internationally-renowned, award-winning travel company spanning Indochina. It is recognized as one of the top inbound tour operators and destination management companies in Asia. (Details to be revealed shortly)
At the show Illusions team went over the fact that Tour Operators and DMCs are in urgent necessity of reforms and this is when Technology comes to the scene. The focus is shifting toward travel technology. In a short term Illusions anticipates the attention being directed towards applications that will help reduce costs and increase revenues. Improving sales efficiency and streamlining back offices will be more important than ever before.
Thus Travel Technology section at ITB Berlin 2009 occupies an interesting role in consistently dynamic growth in e-business. As a result Illusions has confidence and high expectations of outreached expansion in the niche it knows best on global travel trade level.
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Illusions Online review on ITB Berlin
