March/April, 2009
Illusions MICE
Illusions Online has taken its tour operator solution and adapted it to meet the demands of the meetings, conventions and exhibitions sectors, providing a B2C system to streamline all bookings and requests related to specific events.
Now, using Illusions MICE, PCO’s are able to create a dedicated B2C website for each event and encourage attendees to register online. Using the system, attendees for events, exhibitions and conferences can access the site, register for the event, book their hotels and any tours (taking advantage of group discounted rates), arrange for their meet and assist and then pay via the integrated payment gateway.
The software is programmed so that once a client is registered their history is kept on file for future events, meaning that they only have to enter vital information such as contact details once. This also enables the DMC or PCO to build up a comprehensive picture of their clients and their booking habits, which assists with event planning and business forecasts.
“Illusions MICE is a very flexible programme. It enables the user to decide what they are selling and to whom,” explained Faisal Memon, CEO, Illusions Online.
“It allows clients to use the same common platform – content, photos, company information – for each event. All that varies are the specifics for the event itself. The idea is very simple but powerful and effective when it comes to converting browsers into bookers.”
Illusions Online has been providing its tailored tour operator back office solutions for over 10 years and now boasts a network of clients spanning five continents.
http://www.meetmiddleeast.com (Page 12)
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Talking Techno - MeetME Magazine
