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New World Travel Enters Strategic Relationship with illusions to Transform its IT Platform
London – November 11, 2008

Illusions today announced that New World Travel (NWT), one of North America’s largest Receptive Operator and Destination Management Company, has selected illusions for the replacement of its business operating systems. This project is designed to enhance NWT’s competitive advantage and support its growth through the consolidation of IT systems across the enterprise. NWT will implement illusions to increase visibility, improve efficiencies, optimize business performance and better serve its customers in a highly competitive global environment. The announcement was made at World Travel Market, being held in London, UK, November 10–13

illusions will provide NWT with the ability to efficiently load, manage and price thousands of hotels, services and motorcoach tour contracts. The deployed system will enable NWT to service their customers with a flexible, scaleable, state-of-the-art booking engine. One of the key aspects of the project will be to interface the system directly with key customers that would automate the entire reservations function for New World Travel, allowing the business to grow substantially without necessarily increasing costs

The decision to choose illusions was based on a combination of the system’s rich functionality, the real-time integration provided across the back-office components and the Agent Web Booking Engine, the excellent match with NWT’s requirements and illusions proven track record in successful system deployments.

Commenting on their selection of illusions, Peter Dorner, President of New World Travel stated: “New World Travel firmly believes that technology is the key to future success. We are very pleased to be implementing illusions browser-based reservation solution, which will open a whole new world for New World Travel. We needed a new, modern reservation system that could meet the demands of a new era. illusions gives us a complete product management, pricing and reservations system, an Internet booking engine, very powerful XML/Web services integration capabilities with partners and suppliers and an outstanding reporting and business intelligence framework. The Agent Web Booking Engine allows our customers 24/7 online access to book our products directly from our inventory, manage their bookings and also print their documentation like booking confirmation, itinerary, invoices and vouchers. It will enable us distribute our products to the trade efficiently and have contractual changes, offers and new product on sale, much, much faster than ever before. Specifically, illusions will help us to deliver our targeted operational efficiencies and to offer increased product choice and flexibility to further improve the high levels of service we provide to New World Travel customers”

Faisal Memon, CEO of illusions stated, “We are thrilled that new World Travel has chosen illusions as their technology partner. In the current market it is vital that operators harness technology to streamline and optimize their activities. illusions state-of-the-art XML and CRM capabilities are designed to ensure companies operate as competitively as possible and can achieve rapid growth. New World Travel conducted a thorough evaluation of tour operator solutions in the market, and chose illusions because it offered the most technologically advanced and complete solution for its business. This agreement, which comes after a series of high-profile wins for illusions, highlights the strength of our offering in the tour operator systems marketplace and also demonstrates our capability and track record to be able to deliver and support these systems wherever they are deployed in the world. We look forward to working with New World Travel and to help them achieve continued success and rapid expansion in a very competitive market place”

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